Crypto influencers are increasingly harnessing the power of artificial intelligence (AI) to enhance their content.
This integration improves how content is created and distributed while bringing significant benefits in terms of efficiency, creativity, and intellectual property protection.
AI’s Role in Creativity and Content Creation
Mitch Liu, CEO of Theta Labs, told BeInCrypto in an exclusive interview that AI tools are revolutionizing the creative process. These tools automate routine tasks, enabling crypto influencers and content creators to concentrate more on their unique ideas and visions.
When combined with blockchain technology, AI streamlines creativity and ensures the protection and proper attribution of digital content.
“AI and machine learning algorithms can automatically assist in detecting, verifying, and then ‘tagging’ the origin of creative works such as stories, images, or videos, marking them with a unique digital fingerprint. This is where blockchain steps in – serving as a tamper-proof ledger, it ensures that the original creators are acknowledged and credited for their work,” Liu said.
As AI enhances creativity, the computing power behind blockchain, particularly through distributed computing networks, protects against unauthorized leaks or reproductions. This allows creators to focus on the meaningful aspects of their projects.
Tasks AI Should Take Over. Source: Statista
One of the most transformative aspects of AI in content creation is its democratizing effect. AI tools level the playing field, making advanced technologies accessible to all creators, regardless of their technical expertise or budget.
This accessibility ensures that emerging content creators have the same opportunities as established ones, fostering innovation and diversity in the creative community.
“Think of it this way: while anyone with a license can drive a race car, beating the fastest lap takes skill and expertise. Similarly, while AI provides the tools and platforms for anyone to create and distribute content, the quality and appeal of that content still rest in the hands of the creators,” Liu stated.
While there is fear that AI might replace human jobs, there is also excitement about the possibilities it brings. AI is a super-efficient assistant, enhancing creativity by cutting down hours of brainstorming, editing, and devising new ways to connect with audiences.
Instead of replacing content creator’s abilities, AI enhances them, offering new ways to engage with audiences, protect intellectual property, and monetize their content effectively.
“Remember those art classes as a kid, learning to draw 3D shapes? That was hard work. Now, you can just upload a sketch, and AI turns it into a 3D model, saving hours of effort. This lets creators focus more on the meaningful parts of their projects. What’s next lies in everyone’s hands — the creators, the techies, and the fans,” Liu concluded.
The launch of ChatGPT in November 2022 marked the beginning of a new era in AI technology. The potential of new generative AI technologies, such as text-to-video and text-to-3D, offers endless possibilities for content creators. Indeed, it empowers creators to innovate and connect with their audiences more effectively.