In a recent tweet, the co-founder of Binance issued a public apology for an inappropriate meme posted on the company’s social media account. The incident involved a meme image shared on X, formerly known as Twitter, which was not properly vetted for cultural sensitivity.
We sincerely apologize!
The social media team has recently been onboarded and lacks the corresponding cultural background. When they saw this MEME image in the community, they did not understand its meaning and posted it on X. This is our fault, and we will make sure to rectify…— Yi He (@heyibinance) June 15, 2024
The co-founder explained that the social media team responsible for the post had recently been onboarded and lacked the necessary cultural background to understand the meme’s meaning. This oversight led to the image being posted without recognizing its potential impact.
Commitment to Rectify the Issue
Acknowledging the mistake, the co-founder emphasized that it was entirely the company’s fault and assured the public that steps would be taken to prevent such issues in the future. The company is committed to rectifying the situation and ensuring that all social media content is appropriately vetted moving forward.
The apology highlights the importance of cultural awareness in social media management, especially for global companies. Binance aims to enhance its training and review processes to avoid similar incidents and maintain respectful and inclusive communication with its audience.